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You are here: Home / Art & Beer / Beer In Ads #2906: Bière Du Fort-Carré

Beer In Ads #2906: Bière Du Fort-Carré

February 15, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Bière Du Fort-Carré, from around 1900. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Brasserie de Fort-Carré, in Saint-Dizier, France. It was founded in 1796. They were bought out in 1953, and the brewery was closed, although more recently a new company is bringing it back. This poster was created by Italian and French artist Leonetto Cappiello. It depicts French king Francis I in 1544 during a historical incident during a siege led by the Spanish and Bavarian troops of Spanish rival Charles V.

Bieres-Fort-Carre_c1900_by_Leonetto_Cappiello

In later years, the poster was also used to create a sign for the brewery.

Bieres_Fort-Carre_c1900_by_Leonetto_Cappiello

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History



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