Friday’s ad is for an illustration of the King of Spades, as depicted on a deck of cards, holding a ginormous glass of beer, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Herbert Leupin, who also did a number of posters for the German Brewers Association, as well.