Tuesday’s ad is for Canada’s Labatt’s 50 Ale, which was “Canada’s fastest growing ale because it has “spirit.” I’m not even sure what that means. Perhaps you get “spirit” by sailing? I’m not sure what this was done, it has a 1950s look and the illustration is great, I just don’t get the connection.
Spirit as in liveliness, as in effervescent, as in bubbly, as in carbonated beer. In the 1950s, Labatts 50 Ale must have been carbonated. Case closed.