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You are here: Home / Art & Beer / Beer In Ads #296: Labatt’s … The Spirited Ale

Beer In Ads #296: Labatt’s … The Spirited Ale

January 25, 2011 By Jay Brooks

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Tuesday’s ad is for Canada’s Labatt’s 50 Ale, which was “Canada’s fastest growing ale because it has “spirit.” I’m not even sure what that means. Perhaps you get “spirit” by sailing? I’m not sure what this was done, it has a 1950s look and the illustration is great, I just don’t get the connection.

labatts50-spirit

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. peter says

    January 26, 2011 at 8:47 pm

    Spirit as in liveliness, as in effervescent, as in bubbly, as in carbonated beer. In the 1950s, Labatts 50 Ale must have been carbonated. Case closed.

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