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You are here: Home / Art & Beer / Beer In Ads #2962: Beer – For Millennia

Beer In Ads #2962: Beer – For Millennia

April 12, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Bier seit Jahrtausenden, or Beer – in For Millennia, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the September/October page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. It’s a fairly famous painting known as “Rembrandt And Saskia In The Parable Of The Prodigal Son,” although its official name is “The Prodigal Son in the Brothel,” by Rembrandt van Rijn. I suppose it’s possible Fehling copied it for the calendar, but I doubt it. It’s impossible to read, but the text in upper left-hand corner is “Joy, joy and conviviality brings cool beer for millennia.”

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Here’s the original painting by Rembrandt:

Rembrandt_-_Rembrandt_and_Saskia_in_the_Scene_of_the_Prodigal_Son

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, The Netherlands



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