Monday’s ad is for Gurten Bier, from 1993. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This more recent poster is for Gurten Bier, a beer brand of the former brewery, Gurten Bier AG, located in Gurten, nearby the city of Bern, Switzerland. The brewery was founded in 1864 by Johann Juker, but today is owned by Carlsberg. The poster was created by Swiss graphic designer Reinhart Morscher.