![This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg](http://farm4.static.flickr.com/3522/3993724870_6a0224e391.jpg)
Saturday’s ad is for Birra Poretti, from around 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. This poster was part of a series of art nouveau prints created by Italian artist Ludovico Cavaleri who was a fine artist first, but also worked as an illustrator and commercial artist.
![Birra-Poretti-Varese](https://live.staticflickr.com/65535/40814941883_5ee26e53e2_o.jpg)
And here is another version of the same poster artwork, but just the top half, suggesting it may have been in two parts, or maybe it simply folded.
![Poretti-birra-tower](https://live.staticflickr.com/65535/46864909185_3394a771cb_o.jpg)