Wednesday’s ad is for Luzern Bockbier, from 1935. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Vereinigte Brauereien Luzern, or the United Breweries Lucerne, in Switzerland, which was formed in 1922 by the merger of two local breweries and in 1937 was renamed the Lucerne Brewery Eichhof, and in 1960 shortened again to Brewery Eichhof. Since 2008, it has been part of Heineken. I don’t know who the artist was that created the poster.
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