Tuesday’s ad is for “Bier ist etwas Gutes,” or “Beer is a Good Thing,” from 1957. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association, and was created by Swiss artist Alex Guhl.