Friday’s ad is for Zum Glück gibts Bier, which translates as “Luckily there is beer,” from 1967. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Swiss Brewery Association, which created promotional materials for decades promoting beer brewed in Switzerland. It was created by Swiss photographer Yvan Dalain. I don’t normally feature photographed ads, but I liked this one, and it appears to pay homage to earlier ads that used the giant glass of beer in the air theme.
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