Tuesday’s ad is for Basler Löwenbrau, from 1905. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Basler Löwenbrau, or Basler Löwenbraeu, a Swiss brewery located in Basel, a city in northwestern Switzerland on the river Rhine. It’s Switzerland’s third-largest city. The brewery was founded in 1861 as Brauerei H. Gaudens, but was renamed Brauerei Löwenbrau in 1891, and was also then known as Basler Löwenbrau or Brasserie du Lion. It closed in 1914. The poster is a beautiful illustration of a man driving a beer wagon with the brewery seen in the distance. It created by Swiss painter Burkhard Mangold.
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