![This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg](http://farm4.static.flickr.com/3522/3993724870_6a0224e391.jpg)
Saturday’s ad is for Summer Bier, from 1956. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was probably made for Swiss Brewers Association, who commissioned similar posters throughout this period, but I don’t really know for certain. The poster was created by Swiss artist Paul Gusset, and he created a similar one called Bier ist Gut around the same time.
![Paul-Gusset-1956-summer-beer](https://live.staticflickr.com/65535/48738367222_de87fcd175_o.jpg)