Friday’s ad is from 1937 and is for Brown Derby beer, a beer often found in, as the ad even states (which is, I believe, illegal today) Safeway grocery stores. The text of the ad features the plans of the Leavitt family, their “plan of Good Living.” Here’s how beer fits in:
“We want to enjoy all the good things of life our income permits,” says Mrs. Leavitt. “We always keep plenty of Brown Derby Beer on hand. Because we’ve found it equals imported Pilsner, but costs less.
It’s interesting that only three years after Prohibition ended, beer advertising was targeting imported pilsners for comparison, not other American beers.
I used to get brown derby at safeway in little brown bottles I think they were 10 Oz back in the late 70’s and early 80’s in Oklahoma. at that time they had the pictogram in the lids and every now and then my friends and I would get stumped……….It would be so frustrating …..there were no answers !!!