Friday’s ad is for Carlsberg Pilsner, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year, and will continue to do so in 2020. This poster was for Carlsberg Brewing of Copenhagen, Denmark. “The horizontal poster shows four different scenes with people enjoying their beer, amongst them a skier, a cycling woman, a dandy and a hunter. Above them is the inscription “Carlsberg Pilsner” and below ‘DRIKKES AARET RUNDT,’ which translates as “Drinked” or ‘Drank Year Round.’ “The latter makes it clear, that the four scenes also show the four seasons and that you can always drink Carlsberg Pilsner.” The poster was created by Danish artist Carsten Ravn.

As I understand it, the poster was reprinted over the years, and I suspect that the darker one below may be the original.