Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3306: Exposition Bruxelles Kermesse 1897

Beer In Ads #3306: Exposition Bruxelles Kermesse 1897

March 31, 2020 By Jay Brooks

Tuesday’s ad is for the Exposition Bruxelles Kermesse, from 1897. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Exposition Bruxelles Kermesse “in three colors,” whatever that means, although essentially it was a World’s Fair held in Brussels that year, and they apparently drank quite a lot of beer. “At the 1897 Brussels World Fair, quite a lot of gueuze-lambic was drunk at the brewery stands (4,405 litres), although that was still peanuts compared to the consumption of ordinary lambic (12,417 litres) and faro (49,516 litres); total beer turnover was 134,241 litres including bock beer, Münchener and Bavarian beer.” This poster was created by Belgian artist Gustave Flasschoen.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions

Recent Posts

  • Beer In Ads #4974: Vancouver Bock Beer & Sandwiches May 19, 2025
  • Historic Beer Birthday: Frederick Metz May 19, 2025
  • Historic Beer Birthday: Josephus Petrus Van Ginderachter May 19, 2025
  • Historic Beer Birthday: John Hinchliffe May 19, 2025
  • Beer Birthday: Sabine Weyermann May 19, 2025

BBB Archives

Go to mobile version