Friday’s ad is for Spéciale Palm, from the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Palm Breweries, which is located in Steenhuffel, a town in the Londerzeel area of the Flemish Brabant in central Belgium. The brewery was founded as early as 1597, though by 1797 there are written records of brewing there. In 2016, Palm was bought by the Dutch Bavaria Brewery and is in the process of changing its name to the Swinkel Family Breweries. I don’t know who the artist is that created this poster.

Palm has continued to use the imagery, now with a green background to match their modern logo.