Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3384: Mort Subite

Beer In Ads #3384: Mort Subite

June 17, 2020 By Jay Brooks

Wednesday’s ad is for Mort Subite, from probably mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” I’m not sure who created this metal sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Francis Showering July 10, 2025
  • Historic Beer Birthday: Frank Yoerg July 10, 2025
  • Historic Beer Birthday: Jack “Legs” Diamond July 10, 2025
  • Historic Beer Birthday: Adolphus Busch July 10, 2025
  • Beer In Ads #5020: A Rare July Treat July 9, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version