Saturday’s ad is for Pilsen de Haecht, from perhaps the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brouwerij van Haecht, which I believe was located somewhere in the Netherlands. To confuse matters, there’s also a Brasserie de Haacht in Belgium, and Google appears to keep confusing the two in searches with the “aa” and “ae” seemingly interchangeable, and yet they seem to be different breweries. And on top of that, the Belgian brewery Haacht seems to sometimes use the spelling Haecht, despite being from the town of Haacht, which is located in the Belgian province of Flemish Brabant. So needless to say, I’m just not sure. On this sign, it’s referred to as “Brasserie de Haecht.” I also don’t know who the artist is that created this sign.
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