Thursday’s ad is for “Coors Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and this time it’s an outdoorsy man climbing ra sheer rock face wall.