Wednesday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea of “Where Balance Counts,” and naturally the two they come up with to compare are “Riding an Aquaplane” and “Choosing a Beer.” I mean, once you’ve got one, the other just obviously follows.