Wednesday’s ad is for “Coors Beer,” from the 1930s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features a woman with a beer in her hand, saying “What a mellow flavor — and how it makes one glow,” to which the ad replies “That’s Why Most Folks Say —” leading to the headline “Coors, of Course.” I love that they’re making such a big deal out of “that glowing after-effect produced by Coors Golden Beer.” And one of the reasons for that “glow” is “its full legal stimulant content.”
