Tuesday’s ad is for “Coors Bock Beer,” from the 1890s. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is a reproduction of an ad for Coors’ Bock Beer and the poster is titled very small in the bottom left corner, “Miss Bloomers and Bock Beer.” I have no idea who “Miss Bloomers” was specifically, but Bloomers were an alternative to dresses that women adopted beginning in the 1850s and were seen as a symbol of the women’s movement, and in fact they were named for “their best-known advocate, the women’s rights activist Amelia Bloomer.”
