Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to have fun at a Beach Party,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a group of friends trying to have fun at the beach by putting on a party with beer. This one doesn’t seem like it requires any skill at all. Be at the beach and bring beer. That’s it.
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