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You are here: Home / Art & Beer / Beer In Ads #3922: Tales From The Land Of Sky Blue Waters

Beer In Ads #3922: Tales From The Land Of Sky Blue Waters

November 27, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from 1973. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one is another placemat that includes three songs from different animals, a woodpeckers, a pair of beavers, and the Hamm’s beer with a friend.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota



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