Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3934: Thirsty? Big Fresh Taste

Beer In Ads #3934: Thirsty? Big Fresh Taste

December 9, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from 1961. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one is part of a series Hamm’s did in the early 1960s using the tagline “Big Fresh Taste” and showing their beer in a watery setting of some kind. In this ad, a several beer cans in a metal bucket are in a river (maybe?) and are having water poured over them, with a full glass of beer in the foreground. Above the headline is the phrase: “Thirsty? Taste the secret Hamm’s has captured from nature’s purest waters.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota, Water



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Thomas Carling June 1, 2025
  • Historic Beer Birthday: Otto Flood Emmerling June 1, 2025
  • Beer In Ads #4984: Daufer’s Celebrated Bock Beer May 31, 2025
  • Beer Birthday: Julia Herz May 31, 2025
  • Beer Birthday: Phil Markowski May 31, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version