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You are here: Home / Art & Beer / Beer In Ads #394: Falstaff, Beer Thirsty

Beer In Ads #394: Falstaff, Beer Thirsty

June 17, 2011 By Jay Brooks


Friday’s ad is from 1956, and is for Falstaff and shows what appear to be the preparations for a cocktail and which, according to the wonderful ad copy, are making the people not just thirsty, but beer-thirsty!, apparently a whole new level of thirsty that only Falstaff can cure.

56falstaffbeer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. Beerman49 says

    June 21, 2011 at 2:57 am

    Falstaff “premium” – NEVER! (label was pretentious/preposterous) They sponsored CBS’ TV “Game of the Week” late 50’s-early 60’s & SF Giants radio broadcasts early on; vendors sold it @ Seals Stadium 58-9 seasons (I saw 9 games there as a kid) & maybe @ Candlestick early 60’s.

    Falstaff, based in St Louis, got run over by Anheuser-Busch. My guess is that A-B’s lower-priced Busch Bavarian (the “Bavarian” part of the moniker has been gone for 25-30+ yrs) is what relegated Falstaff to cult/generic status (where it belongs).

    • Jay Brooks says

      June 21, 2011 at 7:52 am

      They did have a brewery in downtown San Jose, as I recall. I used to live near the abandoned lot where it once stood.

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