Tuesday’s ad is for Miller High Life, the Champagne of Bottle Beer, but in a more down-to-earth setting: the bowling alley. I don’t know the age of the ad, but it feels Fifties. The ad copy claims the beer is “Sparkling … flavorful … distinctive.” Don’t they look like they’re having fun?
Preferable to Miller, Coors, Bud or Light Beer of any sort…Craft Lager, Amber or Dark are a sign of the Times. The Urine Shine of mainstream beer is fast becoming the swill of the pennyless or bratboilers. After a few years of tasting Centuries old recipes in Quaint timbered quarters of Milwaukee, Minoqua and beyond, Give me Craft beer or blindfold me and I will walk the plank. Enough said, End the Swill, Behold the Beer Law of 1554…..dig it.