Today’s beer ad is from Germany. I saw an original of it framed at the Franconian Brewery Museum in Bamberg when I was there a couple of years ago. It was originally an advertisement for Gaffel Kolsch. The text reads “Durst wird durch Bier erst schon,” which Google translates as Thirst Is Only Through Good Beer. That’s the best-sounding one I came across, though I suspect it’s closer to something like “Thirst Is Only Quenched Through Good Beer.” Other translators came up with “thirst becomes through beer first already,” “thirst becomes by beer only already” and “thirst with beer is just been.” If you’re fluent in German, let me know what a better translation is. Still, I love the idea of being out in the desert and the mirage you see is a giant glass of beer. What better sight could there be under such circumstances?

It was also sold as a poster without the text.