Thursday’s ad is yet another Budweiser ad, this one from 1949. It, too, shows a party, though this one looks like it’s a “Gone With the Wind” costume party. Or did people really throw parties that looks like this in post-war America? “My, my. It’s so hot. But at least it’s not sticky. I just hare it when it’s sticky.” Now give me a beer.
This compulsive editor has to comment, however late – the tag phrase should have read “Hospitality is recognized – quickly!” I hate passive voice (CYA language lawyers abuse), but this ad would be a rare exception to use it.