Thursday’s ad is for Ballantine Ale and is — I’m guessing here — from the late 1940s-50s given that that was the time when bowling was king. The ad shows a cutaway of a bowling alley, with the bar at the right, and seemingly every person there having either a ball or a beer in their hand. You have to love a sport where drinking is not only allowed, but encouraged. And how about that lovely poem?

A cheery chatter at the Alleys tonight;
     The pins are flying left and right.

The “Beer frame” next … everyone agrees,
     Ballantine, waiter, over here, please!

We’ve learned long since this beer will hold
     Its flavor even when when ice cold!

A-a-h! that deep-brewed flavor chill can’t kill—
     Another round? Of course we will!