Thursday’s ad is also for Budweiser, this one from just after Prohibition ended in 1933. Expressing the celebratory mood that prohibition was finally over, but that “Something More Than Beer Is Back,” hopefully not meaning just polo. No, what they’re trying to get across is that with beer’s return, it was now “For those with a Flair for Good Living.” But I guess that means people who play polo. Hmm.
How quaint & out of touch! The rich phkrs not seriously affected by the Depression had their means to get beer; the working stiffs never played polo.