Beer In Ads #621: The Gold Standard Of All Fine Beer June 4, 2012 By Jay Brooks Monday’s ad is for Hamm’s, from 1950. The Hamm’s bottles in the ad don’t look like any I’ve seen before, and I have to wonder if PBR was unhappy that Hamm’s used a red ribbon on the label. I love the tagline. “So Light … So Smooth … So Mellow.”
I’m 5+ yrs older than J, but I don’t remember ever seeing that label. So – was Pabst one of the 1st to file a trademark infringement suit (which McDonald’s made famous & abused to screw small businesses who had “Mc” in their names)?