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Jay R. Brooks on Beer

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You are here: Home / Art & Beer / Beer In Ads #621: The Gold Standard Of All Fine Beer

Beer In Ads #621: The Gold Standard Of All Fine Beer

June 4, 2012 By Jay Brooks


Monday’s ad is for Hamm’s, from 1950. The Hamm’s bottles in the ad don’t look like any I’ve seen before, and I have to wonder if PBR was unhappy that Hamm’s used a red ribbon on the label. I love the tagline. “So Light … So Smooth … So Mellow.”

Hamms-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    June 7, 2012 at 11:30 pm

    I’m 5+ yrs older than J, but I don’t remember ever seeing that label. So – was Pabst one of the 1st to file a trademark infringement suit (which McDonald’s made famous & abused to screw small businesses who had “Mc” in their names)?

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