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You are here: Home / Art & Beer / Beer In Ads #629: First Down, Five To Go

Beer In Ads #629: First Down, Five To Go

June 14, 2012 By Jay Brooks


Thursday’s ad is for Falstaff cans, presumably from the sixties since they’re pull-tabs. I assume it was probably a fall ad, playing on football terminology. “First down. Five to go.” But best of all, check out the tagline at the bottom. “Beer after beer, the choicest product of the brewer’s art. Everywhere.” Now that’s pure gold.

Falstaff-cans-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. John Ahrens says

    June 18, 2012 at 8:13 am

    1967 first ring pull.

    • Jay Brooks says

      June 18, 2012 at 9:47 am

      That doesn’t sound right. I have an essay by John Updike from a 1964 New Yorker where he’s lamenting the demise of the church key and the new pull-tabs.

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