Thursday’s ad is for Falstaff cans, presumably from the sixties since they’re pull-tabs. I assume it was probably a fall ad, playing on football terminology. “First down. Five to go.” But best of all, check out the tagline at the bottom. “Beer after beer, the choicest product of the brewer’s art. Everywhere.” Now that’s pure gold.
1967 first ring pull.
That doesn’t sound right. I have an essay by John Updike from a 1964 New Yorker where he’s lamenting the demise of the church key and the new pull-tabs.