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You are here: Home / Art & Beer / Beer In Ads #873: Late Night Snack

Beer In Ads #873: Late Night Snack

April 25, 2013 By Jay Brooks


Thursday’s ad is for Schlitz, from 1960. It features a perfectly quaffed man in his pajamas and a robe raiding the icebox at 11:45 p.m. He’s got what’s presumably a Schlitz in one hand and a sandwich in the other. Surprisingly enough, that’s exactly what I look like just before midnight most nights … except for the robe … and the pajamas … and the sandwich.

Schlitz-1960-PJs

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Cathy Beaumont says

    April 25, 2013 at 11:36 pm

    Jay, that’s a wonderful bit of wordplay… The guy is perfectly coiffed and perfectly quaffed. Brilliant!

    • Jay Brooks says

      April 25, 2013 at 11:38 pm

      I’m just pleased somebody got it. 😉

  2. beerman49 says

    May 5, 2013 at 1:31 am

    Perfectly coiffed, yes; perfectly quaffed, NO WAY! Even then, there had to have been something better than Schlitz (unless he was in Milwaukee), like German Lowenbrau. But a good punjob nonetheless on Jay’s part

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