Thursday’s ad is for Schlitz, from 1960. It features a perfectly quaffed man in his pajamas and a robe raiding the icebox at 11:45 p.m. He’s got what’s presumably a Schlitz in one hand and a sandwich in the other. Surprisingly enough, that’s exactly what I look like just before midnight most nights … except for the robe … and the pajamas … and the sandwich.
Jay, that’s a wonderful bit of wordplay… The guy is perfectly coiffed and perfectly quaffed. Brilliant!
I’m just pleased somebody got it. 😉
Perfectly coiffed, yes; perfectly quaffed, NO WAY! Even then, there had to have been something better than Schlitz (unless he was in Milwaukee), like German Lowenbrau. But a good punjob nonetheless on Jay’s part