Today’s ad is most likely from the 1950s or early 60s, and is for Regal Pale Ale, a beer that was at least distributed in California as late as the 1960s, though I’m not sure where it was brewed and I can’t find my copy of American Breweries II under the mess that is my office. It’s been cold this week, not frozen tundra cold or even Pennsylvania-cold, but it has been California-cold with the kids delighting in seeing frost on the ground and watching me scrape ice off the car windows. That means ski weather, so I thought this ad of a skiing beer can cleverly using other beer paraphernalia to complete the picture was appropriate. I wonder what they considered the other great American beer?
Coincidentally, New Jersey’s legendary Heavyweight Brewing used the name Regal Pale Ale for the first of their OneTimeOnePlace (OTOP) series back in 2003.