Thursday’s ad is for Schlitz, from 1974, when they were still using the globe with the Schlitz buckle on it. Still, I can’t help but wonder what the heck a “Gusto life” might be? But apparently it involves sailboats.
Thursday’s ad is for Schlitz, from 1974, when they were still using the globe with the Schlitz buckle on it. Still, I can’t help but wonder what the heck a “Gusto life” might be? But apparently it involves sailboats.
I think the Schlitz motto was “Go for the gusto.” Then ‘gusto’ would become synonymous with Schlitz. Hence the “Gusto Life” would mean the “Schlitz Life” (whatever the heck THAT means).