Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor John Payne, who was most known for his rolls in noir pictures, though I remember him best as the lawyer who got Santa Claus off in Miracle on 34th Street. He was born in Roanoke, Virginia, but according to the ad copy during at least at some point in his life he’s “been to Milwaukee,” which seems tenuous at best.

Friday’s ad is for Blatz Beer, from 1952. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Dan Duryea, who was born in White Plains, New York, but according to the ad copy he at least at some point in his life “lived in Milwaukee,” and one of the small panels shows him on his boat “Minkote” in Lake Arrowhead. There is a Lake Arrowhead in Nekoosa, in central Wisconsin, but it seems more likely it’s the one in California, which is near San Bernardino, not too far from the San Fernando Valley area of Los Angeles, where he lived most of his adult life as a working film and television actor.

Thursday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features famous comedian and actor Groucho Marx, who was born in New York City, but according to the ad copy he “played Milwaukee dozens of times.” At least they changed the headline from “I lived in Milwaukee” to “I’ve been to Milwaukee, I ought to know…”

Wednesday’s ad is for Blatz Beer, from 1948. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features famous actor Don Ameche, who was born in Kenosha, Wisconsin, which is just 35 miles south of Milwaukee. Also, Ameche’s father was a bartender.

Tuesday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features prominent adventurer Osa Johnson, who along with her husband Martin, wrote books and made films about their travels. As for her connection to Milwaukee, there doesn’t seem to be much beyond her declaration that she’s “done a little ‘exploring’ in Milwaukee as well as in jungles all over the world.” Plus, she apparently “summered there for eight years.” Because if you were a world-traveling adventurer, Milwaukee is where you’d spend your summers, right?

Monday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features radio and television personality and talk show hostess Maggi McNellis, who was born in Chicago, Illinois, though apparently she’s visited Milwaukee. So that’s something.

Sunday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features stage and film actor Charles Winninger, who was born in Athens, Wisconsin, a little over three hours from Milwaukee. He was most known for his role as the riverboat captain in Show Boat.

Saturday’s ad is for Blatz Beer, from 1951. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features harness racer Guy Crippen, who was born in Darlington, Wisconsin, but spent most of his career racing and training horses in Milwaukee.

Friday’s ad is for Blatz Beer, from 1950. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features former No. 1 ranked professional tennis player Frank Parker, who was born in Milwaukee.