Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1187: John Payne For Blatz

Beer In Ads #1187: John Payne For Blatz

May 10, 2014 By Jay Brooks


Saturday’s ad is for Blatz Beer, from 1949. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor John Payne, who was most known for his rolls in noir pictures, though I remember him best as the lawyer who got Santa Claus off in Miracle on 34th Street. He was born in Roanoke, Virginia, but according to the ad copy during at least at some point in his life he’s “been to Milwaukee,” which seems tenuous at best.

Blatz-1949-John-Payne

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions

Recent Posts

  • Beer Birthday: David Walker May 20, 2025
  • Beer Birthday: Judy Ashworth May 20, 2025
  • Beer In Ads #4974: Vancouver Bock Beer & Sandwiches May 19, 2025
  • Historic Beer Birthday: Frederick Metz May 19, 2025
  • Historic Beer Birthday: Josephus Petrus Van Ginderachter May 19, 2025

BBB Archives

Go to mobile version