Friday’s ad is another one for Budweiser, this one from 1969. Showing a stubbie bottle of Budweiser bookended by a pair of actual Clydesdales bookends. My daughter would love those. As to whether “reading” the label makes the beer better and helps you “appreciate” it more, I’m not terribly convinced.
Thursday’s ad is for Budweiser, from 1958. It’s seedy, steamy setting of seduction. A sultry, well-made up, siren lies on a shag carpet, cigarette in hand, its smoke wafting into the air. Using an LP (remember those, kiddies?) for a pillow, she glances up to see a bottle of beer being poured into a glass for her. She’s apparently hallucinating, too, as a jazz band can be seen floating in the air just above the radio/stereo system behind her head. Does that mean she’s had quite enough to drink already, despite being poured another? Frankly, I think she looks a bit too much like Agnes Moorehead from her later years, circa “Endora” from Bewitched.
Wednesday’s ad is another one for Rheingold Beer, again from 1958, featuring Miss Rheingold from that year, Madelyn Darrow. In this one she decked out in a Western outfit, just arriving somewhere after a long journey by stagecoach. At least there are a couple of cases of beer on the roof, though they’ll probably need to be cooled down for a while after a long ride through the west.
Tuesday’s ad is for Rheingold Beer, this one from 1958, featuring Miss Rheingold from that year, Madelyn Darrow. Wearing a very wide skirt, she’s salting the first batch of popcorn. Her paramour is making a second batch over the fireplace. At least she has a beer at the end of her skirt, unlike so many of these ads.
Monday’s ad is another one for Goebel Beer, this one from 1949. This ad shows a scene at a mill by a stream, with (I think) a painted glass of beer in the foreground.
Sunday’s ad is for Goebel Beer, from 1948. Sold in “the Bantam bottle,” which I assume was 7 or 8 ounces, I think you’d have to sell a lot more bottles of your beer just to equal what your competitor was selling in the larger 12-oz. bottles. Whatever the case, “The world’s largest selling beer in small bottles” seems like a dubious distinction, and one that doesn’t seem likely to sway consumers. I’d be asking myself “what’s wrong with their beer if they’re advertising is concentrating on the small size of their bottles?”
Saturday’s ad is for Schlitz, from 1959. Showing a couple on a mountain lake, maybe on a boat, they certainly look like like they’re in a remote spot. The brought cans of Schlitz with them, since it’s best not to have glass on a boat, but then they brought glasses to pour the beer into. What’s that all about?
Friday’s ad is for Schaefer, from maybe the late 1940s or 50s. The Valentine’s Day ad shows how clear Schaefer is by showing the heart from a deck of playing cards through the glass. And I love that tagline: “Love at first glass.”
Thursday’s ad is another one for Rheingold Beer, this one from 1957, featuring Miss Rheingold from that year, Margie McNally. She’s riding a horse-drawn carriage in the fall, accompanied by her fluffy white dog. She’s also wearing a spiffy little black outfit.
Wednesday’s ad is still for Rheingold Beer, this one from 1946, featuring Miss Rheingold from that year, Rita Daigle. Rita is standing at the window, head sticking out, tending to her flower box in the windowsill. She’s got a trowel in one hand and some flowers in the other. She’s going to have to give up one of those in order to make room for her beer.
