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Jay R. Brooks on Beer

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Beer In Ads #1399: H. Clausen & Son

December 9, 2014 By Jay Brooks


Tuesday’s ad is for Bock Beer by H. Clausen & Son, from 1879. According to BeerHistory.com’s page Brewing in America in 1879, there were 365 breweries in New York at that time, and H. Clausen & Son was the 9th largest, with barrels sold just under 90,000. it was located at 47th St. & 2nd Ave. The Library of Congress describes the ad as “showing a woman sitting back with her legs up, balancing on one foot a barrel with a goat standing on it; she is holding up a large glass of beer.” I think it looks more like a child, though, not a woman. Either way, what an odd position.

H-Clausen-&-Son-brewery-New-York-bock-beer-1879

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #1398: Tooheys Flag Ale

December 8, 2014 By Jay Brooks


Monday’s ad is for Tooheys Flag Ale, from 1930. Tooheys was founded in 1869 in a suburb of Sydney in New South Wales, but today is part of Lion Nathan. The beautiful ad was done by famed Australian artist Walter Jardine.

tooheys-1920-flag-ale

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #1397: The Tables Turned — The Dream

December 7, 2014 By Jay Brooks


Sunday’s ad is for MacLachlans’ Castle Ale, from 1928. The beer was brewed in Edinburgh, on Duddingston Road West, and at other times the brewery was also called Tennent’s Brewery, and apparently they also had a brewery in Glasgow, and operated until around 1955. I love the surreal idea that people are chasing a running bottle of beer. I think they’re at a track with an audience of dogs, because normally it would be people drinking beer in the stands watching dogs racing while chasing a rabbit. That’s not a dream, it’s a nightmare.

Maclachlans-castle-ale-1928

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1396: Clear To The Last Drop

December 6, 2014 By Jay Brooks


Saturday’s ad is for Kaka Ale, or Dunedin Ale (which is also on the label), from between 1914-1918, based on the ad copy “drink success to the Allies. The beer was made by the W. Strachin & Co. brewery, also known as The Victoria Brewery. According to the Alexander Turnbull Library, it was founded in Dunedin, New Zealand in 1857 or 1860 by William Strachan and partners and by 1890 was the oldest brewery in Dunedin, and possibly New Zealand. But that tagline — “Clear To The Last Drop” — priceless.

Kaka

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New Zealand

Beer In Ads #1395: Enjoy Acme Beer

December 5, 2014 By Jay Brooks


Friday’s ad is for Acme Beer, from 1947. The ad was illustrated by famous pin-up artist Alberto Vargas, one of several he did for Acme Breweries.

Acme-Vargas-1947

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1393: Anyway, You Didn’t Burn The Schlitz

December 3, 2014 By Jay Brooks


Wednesday’s ad is for Schlitz, from 1952. The ad is certainly a bit sexist to modern eyes, showing what is a presumably new bride having burned dinner, while her husband tries to reassure her by pointing out that at least there was nothing wrong with the Schlitz. I wonder why they’re sitting on a plate?

Schlitz-1952-burn-the-schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #1392: Budweiser Welcomes America Back

December 2, 2014 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1933. The ad is celebrating the end of prohibition, which is what they’re referring to when they say America is back, saying both “liberty” and “Budweiser” have returned. But I love the tagline toward the bottom where they refer to Budweiser as “Something More Than Beer.” More how, I wonder?

Bud-1933-liberty-bell

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1391: Spring Ills

December 1, 2014 By Jay Brooks


Monday’s ad is yet another one for Pabst, again from 1897. The ad shows the Boston Tea Party, with cartons of tea leaves being dumped into the harbor. Another patriotic moment, another reminder how healthful Pabst Malt Extract can be, especially how it can cure so many spring ills. There’s even a list of what it can cure: enervation, fatigue, thin blood, anaemia, exhaustion, lack of vitality, weakness, nervousness, sleeplessness and slow recovery from a winter’s sickness.

pabst_1897_1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1390: The First Inauguration

November 30, 2014 By Jay Brooks


Sunday’s ad is still another one for Pabst, also from 1897. The ad shows what is purported to be the “First Inauguration” — it looks like George Washington — yet I’m always amazed that we tend to simply ignore the ten presidents of Congress who preceded Washington under the Articles of Confederation, not to mention the fourteen people who served as president of the continental congress before that. In our collective image of American history, we seemingly just leap from 1776 to Washington’s inauguration thirteen years later, on April 30, 1789, as if that previous decade didn’t even exist. Climbing down off my soapbox, with Pabst Malt Extract, apparently, you won’t have to worry about dyspepsia or indigestion.

pabst_1897_2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1389: Take Up The Slack!

November 29, 2014 By Jay Brooks


Saturday’s ad is another one for Pabst, also from 1897. The ad shows Commodore Perry, the other one — the Hero of Lake Erie — standing in a small rowboat at the end of the battle, and I can only assume he said something like “take up the slack.” I’m not quite sure what “Perry’s Victory” has to do with Pabst Malt Extract, but it’s another in a series of patriotic ads using incidents throughout American history to sell Pabst.

pabst_1897_3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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