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Jay R. Brooks on Beer

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Homebrewing Rally At Anchor Brewery

August 24, 2008 By Jay Brooks

Yesterday afternoon a rally for the American Homebrewers Association was held at Anchor Brewing. I stopped by to see Gary Glass, director of the AHA (and who I interviewed earlier this year for a story), along with Erin Glass and Bradley Lantham. I’ve know all three from attending CBC and GABF for many years so I took the opportunity to see them when they weren’t working at full throttle at the BA events. I also knew a number of nearly 150 homebrewers that showed up at Anchor, so it was a fun afternoon. Afterwards, we went to a few other places in the city, from 21st Amendment to City Beer Store to Magnolia.

AHA Director Gary Glass, Erin Glass and Bradley Lantham, in town from the Brewers Association for the Rally.

 

For more photos from the AHA Rally at Anchor Brewery, visit the photo gallery.
 

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Cooking With Stone

August 23, 2008 By Jay Brooks

The Beer Chef’s next beer dinner this summer will feature the “The Unique Beers of Stone Brewing Co..” It will be a three-course dinner and well worth the $85 price of admission. It will be held at the Cathedral Hill Hotel on Thursday, August 28, 2008, beginning with a reception at 6:30 p.m. Call 415.674.3406 for reservations as soon as possible. I’ll see you there.

 

The Menu:

 

Reception: 7:00 PM

Beer Chef’s Hors D’Oeuvre

Beer: Stone Pale Ale

Dinner: 7:30 PM

First Course

Jumbo Day Boat Scallop with Dungeness Crab, California Osetra Caviar and Capay Farms Yellow Doll Watermelon Gazpacho

Beer: Stone Epic Ale 08.08.08

Second Course:

Tenderloin of Berkshire Pork with Bellwether Farms Pepato Cheese Ravioli and Ancho Chile Jus

Beer: Stone Ruination IPA

Third Course:

Scharffen Berger Chocolate Pudding Cake with Crème Anglaise and Compote of Honey Crisp Farms Mariposa Plums

Beer: Stone Twelfth Anniversary Bitter Chocolate Oatmeal Stout

Stone co-owner Greg Koch, who’ll be at next Thursday’s dinner,
in front of his Stone World Bistro & Gardens near San Diego.

 
8.28

Dinner with the Brewmaster: Stone Brewing

Cathedral Hill Hotel, 1101 Van Ness Avenue, San Francisco, California
415.674.3406 [ website ]
 

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Brent on Christian

August 22, 2008 By Jay Brooks

In Brent on Beer in the Marin IJ, my friend Brent Ainsworth did a nice article on Christian Kazakoff becoming the new head brewer at Iron Springs Pub & Brewery in Fairfax.

 

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AHA Rally At Anchor Tomorrow

August 22, 2008 By Jay Brooks

The American Homebrewers Association will be holding a membership rally tomorrow, Saturday August 23, at Anchor Brewing in San Francisco. They’re a fun way to learn more about homebrewing, a hobby I heartily recommend, even though it’s been many years since I homebrewed. Most of today’s commercial brewers started out as homebrewers, perhaps one of tomorrow’s brewers could be you.

It’s free if you’re already an AHA member, and only $33 if not (regular AHA membership is $38 so you’ll save five bucks by joining at the rally). I’ll be there to see some friends and spend a pleasant afternoon at Anchor. Stop by and say hello.

 

 

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What Can You Do With 834 Six-Packs?

August 21, 2008 By Jay Brooks

Apparently last year, Budweiser UK, ran a contest where the big prize was a vintage 1965 Ford Mustang. Jack Kirby, an art and design student, wanted to win what was essentially his dream car, but figured the odds were not in his favor. So instead he used 5,000 Budweiser beer cans to create his own replica of a Mustang. That about 834 six-packs. Who said college drinking can’t have an upside?

 

 

 

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Drinking Smart

August 20, 2008 By Jay Brooks

I first wrote about Stampede Light almost two-and-a-half years ago in February 2006. It’s a contract beer out of Dallas, Texas, and is billed as the first “vitamin” beer. Joe Owades, the inventor of low-calorie light beer, helped founder Lawrence Schwartz develop the recipe. I tend to think beer is essentially healthy enough and am not a big fan of “enhanced” beers generally.

Stampede Brewing has just launched an ad campaign with the tagline “Drink Smart” featuring actress/singer Jessica Simpson.

From the press release:

Multi-platinum singer. Movie star. Philanthropist. Entrepreneur. Beer drinker?

Everyone knows about Jessica Simpson’s daisy dukes body and healthy lifestyle. The all-American beauty and world-renowned entertainer has a passion for working out and making healthy food choices. But she also makes those smart choices with the beer she drinks. “Yes, I work out and take care of myself, but I also like a cold beer once in a while,” Simpson said. A new light beer with functional additives is Simpson’s new favorite beer — Stampede Light Plus®

Now it’s probably not fair. I obviously don’t know Jessica Simpson personally. I haven’t really followed her career, though from what I’ve seen of her public persona she doesn’t seem particularly quick-witted. But perhaps privately she’s quite sharp. Oh, and according to the New York Daily News, she also owns 15% of Stampede Brewing. Here’s the first “Drink Smart” ad for Stampede Light.

Again, I’m trying really hard not to sound like a jerk, but there seems to be a disconnect between the image and the text. This is just not the face of smart drinking. It looks more to me like she’s confused or about to sneeze. What do you think her expression conveys?

 

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The Laughable Lego Lie of Ale Conners

August 19, 2008 By Jay Brooks

A long forgotten profession, the ale-conner (or ale-taster), was an important and upstanding member of society from at least the 1100s. Their job was to insure that all breweries were making quality beer. The position, in fact, persisted until the early part of the 20th century, when it became entirely ceremonial.

The Wikipedia entry:

An ale-Conner (sometimes aleconner) was an officer appointed yearly at the court-leet of ancient English communities to ensure the goodness and wholesomeness of bread, ale, and beer. There were many different names for this position which varied from place to place: “ale-tasters,” gustatores cervisiae, “ale-founders,” and “ale-conners”. Ale-Conners were also often trusted to ensure that the beer was sold at a fair price. Historically, four ale-Conners were chosen annually by the common-hall of the city.

Ale-Conners were sworn “to examine and assay the beer and ale, and to take care that they were good and wholesome, and sold at proper prices according to the assize; and also to present all defaults of brewers to the next court-leet.”

The tradition was maintained in London into the 20th century. The 1911 Encyclopædia Britannica reports:

In London, four ale-conners, whose duty it is to examine the measures used by beer and liquor sellers to guard against fraud, are still chosen annually by the liverymen in common hall assembled on Midsummer Day. Since ale and beer have become excisable commodities the custom of appointing ale-tasters has in most places fallen into disuse.

The title was also used of officers chosen by the liverymen in London to inspect the measures used in the public houses. The title is a sinecure.

And from the 1828 Webster’s Dictionary:

A’LE-CONNER, n. [ale and con, to know or see.]
An officer in London, whose business is to inspect the measures used in public houses, to prevent frauds in selling liquors. four of these are chosen annually by the livery men, in common hall, on midsummer’s day.

Curiously, an odd notion crept into the lore of the profession about how they actually accomplished their job. According to the wonderful Martyn Cornell at his Zythophile blog, it all began in a 1911 publication entitled Frederick Hackwood’s Inns, Ales and Drinking Customs of Old England. In only this book “but not, significantly, in any of the major 19th century books on beer,” the author says “that an unnamed ‘authority’ said the ‘official ale tester’, in his leather breeches, would ‘enter an inn unexpectedly, draw a glass of ale, pour it on a wooden bench, and then sit down in the little puddle he had made.’ After half an hour he would attempt to rise, and if his breeches had stuck to the bench the ale had too much sugar in it, and was thus impure, Hackwood claimed.

Yup, you read that correctly, he wrote that the ale-conner poured the beer on his chair and sat on it to determine if it was a good ale. This strange tale was repeated in other countries and persists even today in London, where ceremonial ale-conners continue as a City tradition, where they continue the story.

“First I taste the ales. Then a pint of ale is poured on a wooden bench and I have to sit down on it in the leather breeches that we wear especially for the occasion. After one minute I stand up. If ale does not stick to the breeches, it is not the right consistency. Afterwards I announce: ‘I proclaim this ale good quality. God save the Queen.’ And everyone proceeds to get merry. No pub has failed the test yet.”

Humorously, someone named Greg used Lego blocks to illustrate how this would work:
 

How To Be An Ale Conner

Are you fed up with cleaning up other people’s mess? Want a job that’s a bit less smelly? (and a bit more sticky!) Do you like drinking beer and wearing leather trousers? Then you should become an ale conner! These vignettes will teach you the basics…

1) Find a place that serves ale

2) Buy a pint of ale to test

3) Pour half the beer onto a wooden stool

4) Sit on the stool (and drink the rest of the ale!)

5) After 30 minutes stand up – if your leather trousers stick to the seat then the ale contains too much unfermented sugar. Fine the brewer (and confiscate the ale!)

Not surprisingly, testing beer by sitting on it all hogwash. I’m more amazed that anyone ever believed it. Cornell skewers this notion in his typical blazing fashion in Myth 3: Medieval ale-conners wore leather breeches and tested ale by pouring some on a wooden bench and then sitting in it and seeing if they stuck to the bench. Cornell expresses his own surprise over actually trying it far more wittily than I could. “Clearly your friends would think you were a couple of gallons short of the full firkin if you deliberately plonked yourself in a puddle of beer, ruining your trousers and the furniture at the same time, and I doubt the pub would be overwhelmed at your soaking its seats with liquid.”

Despite having never been true at all, the myth of the ale-conner “escaped into the wild,” and continues to be repeated endlessly. But it certainly makes for some hilarious Lego fun.

 

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Rick Steves’ Take On Belgian Beer

August 19, 2008 By Jay Brooks

If you enjoy travel, you’ve likely heard of Rick Steves’ Europe travel series. His travel videos appear on most PBS stations. In today’s Seattle Times, Steves has a column extolling the virtues of Belgian Beer entitled Beer makes Belgium blossom. Nice to see a celebration of Belgian beer from so mainstream a source (and thanks to Doug for sending me the link).

 

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Blaming Parents

August 19, 2008 By Jay Brooks

The Los Angeles Times reported recently on a study by the National Center on Addiction and Substance Abuse (CASA) at Columbia University. It’s the 13th year of the National Survey of American Attitudes on Substance Abuse. For the first time, teens remarked that prescription drugs were easier to obtain than beer, putting quite a hole in the neo-prohibitionist position that beer is easy for kids to get their hands on.

And as for their preference, a majority of teens said they preferred to drink “liquor mixed with cola or something sweet.” Only 16% liked beer, meaning it’s not quite the problem the neo-prohibitionists would have us believe, targeting beer far more often than liquor or wine. And if you polled them farther, I’m willing to bet a healthy percentage of that 16% prefer the sweet, low-hopped industrial light lagers that make up the majority of macro beers manufactured by the large beer companies, meaning that craft beer is hardly part of the problem.

That’s all assuming you accept the study’s methodology, which I find pretty difficult to swallow, especially when they use it to declare their most inflammatory assumption: that parents are to blame for teenage drinking by not setting a good enough example or by letting them out of their sight unsupervised. This is based on surveying 1,004 teenagers and only 312 of their parents, finding that almost half of teenagers surveyed go out in the evening to hang out with their friends. Parents said the number was more like 14%. That’s the big controversy, that those numbers don’t agree and therefore someone must be lying. Amazingly, it’s the parents who are singled out as the ones presumed to be lying, or at least clueless, yet in the 73-page report I can’t find any evidence why they chose to believe the teenagers and not their parents, except of course that it may be more in line with their agenda. But nevertheless, CASA arrogantly asserts:

“Every mother and father should look in the mirror and ask themselves if they are doing the parenting essential to help their child negotiate the difficult teen years free of tobacco, alcohol and drugs,” said Elizabeth Planet, CASA’s director of special projects.

CASA does single out what the call “Problem Parents” as being the ones who make it more likely their children will abuse alcohol and/or drugs. I assumed they meant parents who themselves had alcohol or drug problems, who effectively passed their own bad behavior on to their kids. I was wrong. To CASA, a problem parent is one who fails to do all of the following:

  1. Monitor their children’s leaving their home and hanging out on school nights (Monday through Thursday).
  2. Safeguard their dangerous and addictive prescription drugs, like painkillers and stimulants, from their children.
  3. Address the problem of drugs in their children’s school.
  4. Set good examples.

Two and four seem obvious, of course, but one and three seem like complete bullshit to me. Talk to almost any teacher these days and if they’re honest with you, they’ll tell you parents have become meddlesome and intrusive problems themselves, wanting special treatment for their kid and inserting themselves into every aspect of their kids’ education. This makes it harder for teachers to actually teach, making necessary discipline nearly impossible and independence on the part of their kids almost unachievable. Now CASA says they’re not doing enough to address the school’s supposed drug problem. Puh-leeze. Let the schools alone and maybe they’ll have the time to do their jobs.

But by far, the constant monitoring that they propose parents need to be doing, is what drives children to drink. Okay, they’d probably drink anyway, but it’s not helping. We’ve become a nation of overprotective paranoids, assuming every second our children are unobserved is a second he or she is in grave peril. I was far more able to roam on my own as a child. At ages five and six, I was bound to the block we lived on, but that was a pretty wide berth by today’s standards, including the front and backyards of over a dozen homes. I could easily evade my mother’s gaze had she even bothered to keep it on me. At seven, the alley and the block across the street opened up to me and by ten anywhere in the neighborhood — several acres at least — were my playground. That seems almost fantastic compared to today’s tethered society, where it’s not uncommon to find kids on an actual leash.

I read in article a couple of days ago about how Summer Camps are starting to institute “no cell phone policies,” not because the kids couldn’t do without them, but because parents couldn’t let go even for a week or two at camp. The article went on to quote several psychologists saying that what a terrible disservice we were doing to this generation by not allowing them to learn how to deal with adversity or grow to be independent persons who can take care of themselves. Yet this aberrant behavior of coddling children is exactly the kind of behavior that CASA is insisting we must do in order to keep our kids off of drugs and alcohol. As Joseph A. Califano, Jr., CASA’s chairman and president and former U.S. Secretary of Health, Education, and Welfare, states CASA’s position. “It is inexcusable that so many parents fail to appropriately monitor their children, fail to keep dangerous prescription drugs out of the reach of their children and tolerate drug infected schools.” By “appropriately monitor” it seems like he essentially means operate the family like a police state. I have but two words for Califano and Planet: fuck and you.

When I was a teenager, I went out most school nights, hanging out with my friends. And yes, sometimes those evenings involved alcohol, though in my case never drugs due to a deal I struck with my mother. But was that the horror CASA, the neo-prohibitionists and other anti-alcohol factions believe? I and virtually all of my friends did no lasting damage to our lives and learned through trial and error how to be independent adults. If we were under constant surveillance would be as self-reliant today? I doubt it. We had to learn how to fail in order to succeed. Why should we do any less for our own children? Is it possible that by letting my children out of my sight they might do something they shouldn’t? Up to a point, I certainly hope so, otherwise they might never grow into self-sufficient adults. Remember that old sappy saying that if you love something you have to set it free? I believe that to be just as true for raising children. At some point, you have to let them spread their wings and get a taste of being outside the nest.

I want to be clear before the next barrage of threatening e-mails and comments comes screaming in that I’m not advocating that we should openly encourage bad or dangerous behavior or even turn a blind eye to it if we’re aware of it. But kids need an environment where they can be by themselves in order to grow up. It can never happen under the constant parental scrutiny that certain elements of our society today seem to demand. In a perfect world, I’d be able to model responsible drinking in my home with my kids as participants and observers, but our world, sadly, is far from perfect. Too many self-righteous moralists stand ready to swoop in and separate me from my children should I have the temerity to raise them in a way with which they disagree. So I’m forced to follow someone else’s moral code as groups like CASA continue to fabricate the reasons why I can’t be trusted to follow my own conscience.

Sorry kids, you’re stuck at home every night so I can monitor your behavior until you turn 21, or until you go to college and learn to binge drink owing to my not being allowed to teach you responsible drinking while you were stuck at home. But don’t worry, however it turns out, it’s all my fault.

 

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As The Teamsters Ask That InBev Keep Its Promises …

August 18, 2008 By Jay Brooks

Yesterday, hundreds of Teamsters marched in downtown St. Louis, concerned that InBev might renege on their promises to not close the twelve Anheuser-Busch Breweries throughout the country. InBev employees were also there, presumably to mitigate the Teamsters’ worries. In fact, Union leaders representing InBev employees worldwide including Europe, Latin America and Canada announced an agreement to form a global alliance of InBev workers through the International Union of Food Workers. But with negotiations soon to be conducted between the Teamsters and InBev — not to mention InBev’s history of treating its acquisitions — clearly there was a reason the Teamsters Brewery and Soft Drink Workers Conference, a subgroup of the Teamsters, organized the rally despite InBev’s continued assurances. I’ve personally spoken to several A-B employees, past and present, at various levels throughout the company, and the mood is cautious and most are more than a little worried about their individual futures. At the brewery level, there’s a little more sense of security, I’m told, because obviously InBev will continue to make beer. But the administrative positions, sales and marketing, desk jobs, etc., all have people running scared. I know plenty of people who were in similar positions with beer companies bought by InBev who now work elsewhere because they were made redundant shortly after InBev’s takeover. It’s hard to take InBev’s word on their promises to A-B given their very clear history of doing just the opposite.

The very next day, today, the St. Louis Business Journal is reporting that August A. Busch IV will receive $17 million in compensation over the next five years to advise InBev president Carlos Brito on “new products, marketing programs and charities, and to meet with retailers, wholesalers and advertisers and attend media events”. He’ll be paid a lump sum of almost $10.4 million and then $120,000 per month until 2013. But that’s not all. He’ll also get “an office in St. Louis, administrative support, a personal security detail, complimentary tickets to A-B-sponsored events and insured medical, dental, vision and prescription drug benefits.” Although he is prohibited from bashing InBev pursuant to a mutual non-disparagement covenant, but I imagine all that cash will allow to get over that. That’s over and above what he’ll make from the stock he owns. His father, August A. Busch III, stands to make $103.6 million.

It’s certainly not for me to say he doesn’t deserve this windfall. I’m sure his institutional memory has some value, but the juxtaposition of this enormous sum being revealed as the regular A-B employees who made that windfall possible fight for their very livelihoods, their futures and their retirement puts into stark relief the basic unfairness of our corporate system. Because this is not an unusual occurrence at all. In fact, it’s all too common when this type of merger, takeover, or whatever you want to call it takes place. The executives at the top, even if they horribly mismanaged the company and/or even caused the takeover, never suffer and in fact are almost uniformly rewarded with cash sums the average employee can only dream of. So as employees throughout Anheuser-Busch continue to lose sleep over their future, the Busch family and the rest of the top level executives are no doubt sleeping like babies, without a care in the world. It’s no longer up them whether the people that made them rich have a future or if InBev will ultimately keep the promises that helped seal their fate.

 

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