Today is the birthday of George Ehret Ruppert (March 15, 1875-November 5, 1948). He was the grandson of Jacob Ruppert Sr. and the brother of Jacob Ruppert Jr.. They both ran the family brewery, although his brother was the one in the spotlight and devoted more of his time to their ownership of the New York Yankees. George was more focused on the brewery business, and even when his brother died, appointed the GM to run the Yankees and continued to manage the Ruppert brewery.

George Ehret Ruppert, 3rd generation American brewer, was the son of Jacob & Anna Gillig-Ruppert and the grandson of Franz & Wilhelmina Zindel-Ruppert. His Bavarian-born grandparents established New York’s Turtle Bay Brewery and his father founded the Jacob Ruppert Brewing Co. His famous brother, Congressman Col. Jacob Ruppert Jr., was founder, president & owner of the NY Yankees. George graduated Columbia Law School in 1899 whereupon he quickly joined his father and brother at the brewery. While working in the family business he attended the Wallerstein Brewing Academy. He became brewery secretary in 1910, VP in 1915 and executive secretary & director in 1921. In 1939 he succeeded his brother as president and in 1945 became CEO. George was active in many Catholic charities and once had an audience with Pope Pius XI in 1936. The paradox of George Ruppert’s life was that the more important he became the further he slipped into the media background. As his elder brother, Jacob Jr., devoted more of his time to his NY Yankee baseball team, the burden of directing the Ruppert Brewery became more George’s personal responsibility. Yet George seemed to prefer to labor in obscurity. At his brother’s death in 1939, George could have obtained for himself the headlines that often carried the name of his brother. Yet, he declined the post in favor of Gen. Mgr. Ed Barrow, explaining that he was doing so in the best interests of the Yankees and the brewery. George married twice: Emma Josephine Schwartz (1877-1919) and Pearl B. Jackson (1889-1957).

And here’s his obituary, from The Sporting News:

The Jacob Ruppert Brewery around 1932.