Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Breweries / Next Session Questions The Friendliness Of Breweries

Next Session Questions The Friendliness Of Breweries

December 17, 2015 By Jay Brooks

session-the
For the 107th Session, our host will be Dan Conley, who writes the brewery blog for the Community Beer Works in Buffalo, New York. For his topic, he’s asking us to consider whether breweries are our friends, or not, by bluntly asking the question. “Are breweries your friends?” Dan goes on to explain what he’s looking for in his announcement for the January Session:

fake-friends

To be in business nowadays you pretty much have to have a social media presence. This is especially true in the beer world, where some breweries have basically built themselves on their personality. And yet, at the end of the day, we’re also selling you something.

I believe this is the first Session to be hosted by a brewery rather than beer blogger. [It’s not, but he’s correct that there haven’t been many. Ed.] How do you feel about that? Do you want your feeds clear of businesses, or do you like when a brewery engages with people? Can you think of anyone who does it particularly well, or poorly? As the person who does our social media, which I think is very good (although not quite good enough), I struggle with this problem. I’m on both sides, and rather than come to any sort of conclusion of my own I thought I would make all of you write about it.

fake-friends-2

So what do you think? Are breweries in the friend zone? Should they be? Should they stay at arm’s length from their customers? Or somewhere in between? To participate in the January Session, leave the link to your post in a comment to the original announcement or tag them on Twitter at @communitybeer with your post on or before Friday, January 1. And please note that the first Friday of the month of January is the very first day of the new year. Given the revelry of the night before, it may be easy to overlook so you may want to tackle it before popping the cork on 2015.

your-friend-beer

Filed Under: Breweries, Just For Fun, Politics & Law, Related Pleasures, The Session Tagged With: Announcements, Blogging, Social Media, Websites



Comments

  1. Beerman49 says

    December 19, 2015 at 2:09 am

    Interesting premise – I hope Jay will publish all the commentary, as I;m just a beer geek who’s not in the brewing/writing about beer (save for stuff I write for a local homebrew club newsletter) world. I’m an “old fart” (age 66) who knows a few brewers/brewery employees; when I travel, I;m often engaging in conversation the help (sometimes even the brewers themselves) in the breweries/brewpubs I visit. Never had a prob – part of their job is PR.

    I’m not one to bare my soul to the world on Facebook & other similar sites, tho I am on Facebook under a partially fake name (my 1st name & middle initial; my mom’s maiden name as last) so I can read friends’ posts when I want (I clue them in when I make a “friend” request).

    To me, Facebook is a double-edged sword. As long as one’s HONEST, it;s fine. But so many people/entities are creating (semi-) false pictures of themselves, that it becomes difficult to sort the barley from the chaff for those whose understanding of human psychology is limited (& which the BS-ers take full advantage of). However, for a start-up micro, it’s a free way to get your name out there – the key, as I see it, is not to be pretentious (but the “buzzword” seekers won’t necessarily catch on).

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Historic Beer Birthday: Michael Piel March 29, 2023
  • Beer In Ads #4394: Brooklyn Girl Is Named Miss Rheingold 1957 March 28, 2023
  • Historic Beer Birthday: Jaromír Vejvoda March 28, 2023
  • Historic Beer Birthday: August Anheuser Busch, Jr. a.k.a. Gussie Busch March 28, 2023
  • Historic Beer Birthday: Frederick Pabst March 28, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives

Go to mobile version