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Top Ten Tuesday: Top 10 Annoyances Of St. Patrick’s Day

March 17, 2009 By Jay Brooks

Unless you’re living under a rock, you no doubt know that today is St. Patrick’s Day, a national day in Ireland and a drinking day here in the United States of Alcohol, where almost every holiday has been stripped of whatever meaning it originally had and has been turned into a marketing opportunity for Hallmark cards and every other company that can tie its products into the holiday. This is especially true for the big alcohol companies, who rarely miss an opportunity to turn ready-made social functions where alcohol may or may not have played a traditional role into events that are almost solely about alcohol. Yes, that’s right, I’m a curmudgeon. And not just ’cause I’m old now. I’ve always been a curmudgeon. When I was a kid it was precocious, as a young adult I was merely annoying, but now my curmudgeonly ways are finally hitting their groove. Old people are expected to be cranky, but I’ve long perfected the art so I’ve had a grand head start. Lucky me.

So back to today. I have nothing against alcohol and holidays pleasantly mixing. Most require a drink just to tolerate the relatives. Alcohol is best when it’s a shared experience. That’s not it at all. What bugs me about the way holidays are marketed is that idea that they’re all about fun, nothing but fun, and nothing but alcohol, troughs and troughs of it. Halloween used to be for kids, now it’s the number one keg sales weekend of the year. And St. Patrick’s Day has to be one of the worst. We took the Irish predisposition for enjoying a drink now and again, and turned it into green beer day with everyone expected to drink until they vomit and the street runs green with it. In Ireland, it was originally a religious holiday celebrated with family dinners, akin to our Thanksgiving, but even there it’s become a big tourist industry with American-style partying in Dublin. So I tend to stay in on most of the big drinking holidays, preferring to drink modestly all the other nights of the year and leave the holidays for the rest of society to binge like they’ve been told to do. I guess all that spending is good for the economy, so who am I to complain. Just keep me the hell away from it. Tomorrow it will all be over and things can get back to normal drinking again. So this week, I thought I’d tackle the things that annoy me most about St. Patrick’s Day, given my disdain for the way its celebrated in America. Anyway, here’s List #10:
 

Top 10 Annoyances Of St. Patrick’s Day
 

Kelly Green Don’t get me wrong, green is a terrific color. It’s the color of hops. There are few sights more beautiful than a hopyard at harvest time. But Kelly green has to be one of the most garish and ugly expressions of green to ever get its own Pantone number. A little goes a long way and a lot, like the average St. Patrick’s Day party and my eyes start to hurt. And more curiously, blue was the color most associated with St. Patrick’s Day, until the “wearing of the green” took over, though originally it meant to wear a shamrock, before mutating into its present meaning of wearing all green.
Leprechauns Am I the only one a little creeped out by these “little people” who hoard gold, hide at the end of rainbows, and then wonder why everybody’s after them? Miniature old men with a love of shoes is not exactly my idea of cute and cuddly. In some mythologies, they’re demons who appear only every thousand years. Lucky charms, indeed.
What About All the Other Ethic Groups? I have absolutely nothing against the Irish or even Irish-Americans. Some of my best friends are Irish. I’d even let my daughter marry one … someday, not now; she’s only four. But all — alright, some — kidding aside, why did this one particular ethnicity get a major holiday and not the dozens of other immigrant groups who came to our shores as huddled masses, yearning to breathe free. Why isn’t Casmir Pulaski Day (it celebrates Polish-Americans) or St. George’s Day (the English) as big a holiday here. For that matter, virtually every hyphenated American has a day on which they celebrate their origins, why isn’t our general calendar rife with them? I know politics is essentially the answer to why it became a big holiday, but why haven’t we moved past such out-dated thinking? Either we celebrate all our diversity or none, anything else seems patently unfair.
That Music … I’m sure this is just me, and I can’t even remember the name of the song. When I was stationed in New York City, during the days surrounding St. Patrick’s Day, the Army Band I played in was called on to play at least a gazillion neighborhood St. Patrick’s Day parades, often two, three or four in a single day. And almost the whole time we’d play one single piece of music, over and over again. It was so bad, for me at least, that I’ve blocked it out and can’t even remember the name of it, but you’d know it immediately upon hearing it as a St. Patrick’s Day song. It’s not Danny Boy, it’s not the Washer Woman, though it’s at least somewhat similar to that. If anybody thinks they know this annoying song, keep it to yourself. No, I’m kidding. I do want to know what it is. It’s driving me fairly mad, actually, that I can’t come up with the name and so far no amount of searching has yielded the answer.
Parades After reading the last one, you already know how I feel about the parade music, but I’m no fan of St. Patrick’s Day parades, either. They’re not Irish at all, they’re an American invention. According to Wikipedia, “the world’s first St. Patrick’s Day parade was held in Boston in 1761, organized by the Charitable Society. The first recorded parade was New York City’s celebration which began on 18 March 1762 when Irish soldiers in the English military marched through the city with their music.” I’m not sure what the distinction is there, but that’s what it says. Either way, it was not a step forward in my opinion. And I like parades. I marched in more parades than almost anybody I know, from high school marching band, the Army Band, and the Wyomissing Band, a community band I spent summers with from age fourteen until I joined the Army. But St. Patrick’s Day parades just bug me. There’s no diversity, just a steady stream of green, with people marching for no better reason than the accident of their birth into one group instead of another. Oh, and you’ll find more obnoxious drunks at the average St. Patrick’s Day parade than any other I can think of.

Guinness & Other Dry Irish Stouts Guinness was a bridge beer for me, one of the ones that began my lifelong interest in better beer. So I have a special place for it in my heart. Unfortunately, Diageo doesn’t have the same reverence for it that I once did. There at least eleven different Guinness formulas being made around the world. But it’s hard to take any beer company seriously that takes an iconic brand and test markets Guinness Red and releases an “Extra Cold” version. Murphy’s, unfortunately, isn’t much better now that Heineken owns the Cork brewery. Beamish, also from Cork, was owned by Canadian Carling, but after the Scottish & Newcastle breakup, it will soon be owned by Heineken, too. But that aside, there are some fine Irish stouts being made here in the states. I’m lucky enough to live near one of the best brewers of Irish stouts; Denise Jones of Moylan’s. She makes terrific examples of the style, and has for years, both at Moylan’s and her previous gig at Third Street Aleworks.
Irish Beer Beyond the stouts, there’s precious little diversity to celebrate in Irish Beer. Harp is no great shakes, at least in my opinion, and apart from a few red or amber ales, there’s not much more that Ireland is traditionally known for. It’s my understanding that there are a few small Irish craft breweries making some good beer, but they’re obviously not too widespread yet, plus I’ve not yet had the pleasure to try any of them.
You’re NOT Irish They say that on St. Patrick’s Day, everybody is a little Irish. Hogwash, I say. The people who buy into this are not pretending to be Irish, they’re trying to get drunk and get laid, usually both. That’s the extent of most revelers “Irish-ness.” It’s frankly embarrassing to watch this ritual play out in bar after bar every March 17. I’ve got nothing against anyone who wants a one night stand, if that’s your thing, go for it. There’s not nearly enough love in the world, even the fake kind expressed in the drunken hook-up. But using a holiday as your excuse seems even more pathetic than the usual rationalizations.
Green Beer How this disgusting practice began is anyone’s guess. What I find particularly ironic about this is that the reason green is associated with Ireland has to do with the natural beauty of the Emerald Isle. So to celebrate that by adding a chemical dye into the Chicago River along with kegs of beer seems unnatural at best. I just don’t understand why anyone would want to adulterate the beautiful range of beer color with a putrid green.

I don’t know if it’s related at all, but the students at the University of Miami in Oxford, Ohio have been celebrating Green Beer Day since 1952. They even have their own website for Green Beer Day, though primarily to sell tchotchkes.

Bad Drunks I guess some people believe that acting Irish involves getting and/or being drunk. That Ireland is associated with drinking I won’t debate, certainly not among the writing class. But the way this plays out in bars, parade routes and blocked-off streets throughout America is some of the worst drunken examples of humanity that I’ve ever seen. All it does is provide ammunition for the New Drys to point at and use against responsible drinkers and try to further their agenda of a new prohibition. I’m a big fan of moderation and quite frankly St. Patrick’s Day is one of the most immoderate holidays of all. And I understand that all things in moderation includes moderation, too, meaning sometimes going crazy is not only okay, but downright necessary. But that should be an individual decision and made for personal reasons. It should not include just using a holiday as an excuse for binge drinking.

 

So enjoy yourself on St. Patrick’s Day. Here’s some more about the holiday, from Wikipedia, the History Channel and an interesting myth-busting article from Slate.

 

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10 Tagged With: Holidays

Twitter Brew By 21st Amendment

March 17, 2009 By Jay Brooks

Twitter is headquartered in China Basin, the neighborhood in San Francisco that also holds the Giants Ballpark. It’s also where the brewpub 21st Amendment is located and the pair have teamed up to creat a tweet, er sweet, beer for Twitter.

From the press release:

Today, the 21st Amendment Brewery is brewing a special Twitter Brew for their neighbors in South Park at Twitter.com. “Spring Tweet” is a Spring-time ale, brewed with Barley and wheat malt with a subtle hop flavor and aroma and a very quaffable beer at a mere 5% alcohol by volume. The beer will be released on Monday April 6th.

“The Twitter community has been very supportive of the 21st Amendment and we really wanted to give something back to the community,” says Brewmaster and co-owner of the 21st Amendment Shaun O’Sullivan. The Twitter community has held many “Tweetups” at the 563 2nd Street location, across the street from the company’s headquarters in South Park. Tweetups are an opportunity for the Twitter community to meet up and come together in person, rather than over the 140 character limit on Twitter.

The 21st Amendment is active on Twitter and posts “tweets” at www.twitter.com/21stAmendment , and will be posting twitter updates and pictures throughout today’s brew of “Spring Tweet.” Search for #twitterbrew on the Twitter search at http://search.twitter.com/ . Twitter is supporting the brewing project, donating t-shirts and tweets to the 21st Amendment. “We even put out to the Twitter community a ‘name the Twitter brew’ contest and have received some excellent names and ideas for today’s brew,” says co-founder of the 21st Amendment, Nico Freccia.

 
You can also follow the me and the Brookston beer Bulletin on Twitter, too.
 

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Bay Area Firkin Fest On Tap April 4

March 17, 2009 By Jay Brooks

One of the best and coolest new festivals in the Bay Area is the Firkin Gravity Festival, now in its sixth year. It will take place this year on April 4, beginning at 11:00 a.m. It’s a great opportunity to sample barrel-aged and cask beer from at least twenty California breweries. This is one you should definitely plan on attending. See you there.

 

 
4.4.2009

Bay Area Firkin Gravity Festival (6th annual)

Triple Rock Brewery, 1920 Shattuck Avenue, Berkeley, California
510.843.2739 [ website ]

 

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Go See BEER WARS April 16

March 16, 2009 By Jay Brooks

There’s one month to go until the premiere of the new documentary film Beer Wars, opening in 440 movie theaters April 16. If you’re a craft beer lover, you should see the film, which is described as follows.

In America, size matters. The bigger you are, the more power you have, especially in the business world.

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs — Sam and Rhonda — battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

If you’re like me, you probably want to see the movie and think you’ll get around to it as soon as it’s convenient. And ordinarily, I’d agree. It’s not really important when you see it. Except, this time it is important. If humanly possible, try to see Beer Wars on its opening day, April 16, and for the live show taking place at 8:00 p.m. ET, 7:00 p.m. CT, 6:00 p.m. MT and 8:00 p.m. PT.

 

 

Fathom and Ducks In A Row Entertainment present Beer Wars LIVE with Ben Stein, a one night event taking you inside the boardrooms and back rooms of the American beer industry. The event will feature the exclusive never-before-seen documentary Beer Wars, followed by a riveting live discussion led by Ben Stein with America’s leading independent brewers and experts.

Playing in movie theaters nationwide on Thursday, April 16th at 8pm ET / 7pm CT / 6pm MT / 8pm PT (tape delay), beer industry insiders will take you behind-the-scenes of their quest for the American Dream. Don’t miss out on this entertaining journey that will reveal the truth behind the label of your favorite beer!

If you’ve paid any attention before a film began, even before the trailers, perhaps you’ve noticed a new phenomenon that’s been happening at movie theaters for about two years. They’ve been showing live, one-night-only shows, things like opera performances from the Met, for example. Using a satellite feed, you could watch a live event while it’s happening on a giant movie screen. And that’s what Beer Wars Live will be. After the regular film, several of the people who were in the film, such as Sam Calagione, Charlie Papazian, Maureen Ogle and several more will have a lively discussion about the state of beer, interspersed with some additional short mini-films, stuff that you’ll only be able to see that night. It will be hosted by Ben “Bueller, Bueller” Stein.

But more importantly, to have a huge turnout, say 100,000 people all turn up to see the “beer” movie April 16, would send a very cool message. So far, the most they’ve gotten for anything is about 80,000. So to beat that record would make it newsworthy in and of itself, and would be great publicity for the craft beer industry. In 440 theaters, getting 100K would only involve 227 people per movie house, so it doesn’t sound too terribly difficult. I already know of quite a few people and breweries who are throwing after parties at nearby bars after the Beer Wars Live show concludes, so you can conceivably make a whole night of it. If you don’t know of one in your area, nobody’s stopping you from starting one. That’s what Facebook and Twitter are for.

So grab as many friends as you can, especially the ones who don’t currently drink craft beer, and drag them to one of the 440 theaters. Here’s a list of all the theaters, by state, where it will be showing. Just follow the screening instructions, which are simple enough. Find your closest theater, buy your tickets online, which you can do at at least five ways, depending on your theater.

As for the Bay Area, it’s showing in at least 17 theaters, so let’s fill ’em up. 227 times 17 is less than 4,000 people. How hard can that be?

The reason I’m convinced this could be a momentous event and we should strive to make it one, is because there has never been a better time to get bigger, widespread support for all the small, local and regional craft breweries. Yes, the big breweries create lots of jobs, too, but then so does Wal-Mart. The problem with supporting a large corporation is the that the money they take in does not stay in the local area, but is taken out of the local economy and ends up somewhere else, possibly even outside the country. With our economy on the skids, supporting small and local businesses has never been more important.

Beer Wars is nothing new. The war itself has been quietly raging for years and years. But only insiders have been aware of it and even fewer still have been willing to admit it and talk about it publicly. This film should blow the lid off of that and make honest debate at least possible. That would be a great first step in bringing more people over to the craft beer side. Just like Star Wars, the craft beer movement is the rebellion and we’re fighting the empire for galactic beer domination. Once enough people realize we’ve got Han Solo, Luke Skywalker, Princess Leia and the Ewoks on our side, how could anyone possibly continue to support the dark side?

Still not convinced. Watch the trailer. Let the fermentation be with you.

 

 

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Beer In Art #19: Black Velvet Monkey King Beer

March 15, 2009 By Jay Brooks

Just in case you thought I was an art snob, I offer today’s beer-themed work into evidence that I can appreciate art in almost any form. Having visited the kitschy motel resort South of the Border that’s just over the border into South Carolina from North Carolina several times as a kid on family vacation road trips, I have a special place in my heart for black velvet paintings. Sadly, my parents never picked one up though I had my share of black light posters as a teenager in the 1970s, including one or two that were simulated velvet.

This week’s work of art has the formal title Custom Black Velvet Painting of a Monkey King With A Beer, and it’s from a company called Indignico Inc. Back in the “velvet painting purchasing heyday of the late ’60’s and early ’70s that there was enough business to justify the multiple-artists-per-painting, production-line techniques of mass production” so during that time there were no individual artist because back then the paintings were collaborative works of art, meaning each painting was done by several different artists. Usually they were done in an assembly line of sorts, where each painter did a portion of the work, one small part, and then passed it on to the next artist, who added his bit before passing it on himself, a pattern which continued until the painting is completed.

But according to William Travis Robison, owner of Indignico, “here in the present day, and for at least the last 20 years, such methods are no longer used — at least not in Tijuana. Today in Tijuana any painting you might buy that was painted on black velvet will have been hand-painted by a specific actual human being. To be sure, some of the professional Mexican velvet Elvis artists from Tijuana painting today are more naturally talented than others, but not one of them would consider what he does to have anything to do with the soulless, rote work of the production line, be it Jorge Terrones, or Lino Zamora, or Abel Velezquez, or Argo, or Francisco Romero, or Ramirez, or Santos, or Felix, or Salvador….”

 

 

Indignico appears to be the biggest purveyor of black velvet paintings on the planet, with an unbelievable array of different types of paintings, including Elvis, scary and funny clowns, cowboys and Indians, unicorns, and a wide range of politicians from Nixon to George W. Bush. Check out the galleries and prepared to be amazed. The section called “Tijuana Standards” is four pages and alone has more velvet paintings than I think I’ve ever seen in one place. They range is price from $75 for standard images and can go as high as $350 for more unusual subjects like Dick Cheney and Joe the Plumber. Today’s painting is a custom painting, and you can find it in that particular gallery. That means it was commissioned by a customer, which brings up an interesting question. If you could have any person or subject painted on black velvet, what would you choose?

Believe it or not, in Portland, Oregon, there is a museum devoted to black velvet paintings, the Velveteria. It’s interesting that it’s Portland because a few years ago I found a pretty cool black velvet painting in the men’s room of a restaurant during the Oregon Brewers Festival.

Did you know that velvet painting may be as old as the 14th century, when Marco Polo wrote that he saw painting on velvet in Kashmir during his travels. But it was the 1950s when its modern popularity began, originating from Tijuana, Mexico.

Here’s some more history from AFCNewsource:

The popularity of American black velvet painting can be traced to the work of one man known as the “American Gauguin” — Edgar Leeteg, a native of Sacramento, California, who lived and painted in Tahiti from 1933-to-1953. Leeteg’s vast output of thousands of black velvet paintings served as the inspiration for imitators who flocked to create a vast industry churning out a form of art that would be indelibly associated with tourism. Many of Leeteg’s works were purchased by navy personnel based in Hawaii, who would return to San Diego, bringing Leeteg nudes and commission Mexican painters in Tijuana to make similar portraits of their girlfriends in black velvet.

If you want to learn more about velvet painting — there’s more to it than you might think — Wikipedia has an entry, but the AFCNewsource has probably the best description from an art history point of you. If you want even more, check out Jennifer Heath’s book, Black Velvet. And check out the Velvet Store.

 

Filed Under: Art & Beer

Drinking With Ruben & The Jets

March 14, 2009 By Jay Brooks

Lagunitas Brewing, at the end of last year, released their fifth Frank Zappa beer, with a label based on Zappa’s 5th album, Cruising with Ruben & the Jets. The record was originally released December 2, 1968. The beer is 8.6% abv and is essentially Lagunitas’ take on an Imperial Stout.

I heard a rumor today that this may be the last of the Zappa beers, which seems a shame. I’ll see what I can find out next week.

 

 

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Fairfax Brewfest

March 14, 2009 By Jay Brooks

We’ve lived in Marin County five years now, and I’ve never managed to attend the Fairfax Brewfest. For various reasons, I’ve always been out of town whatever weekend it’s been held. But not this time, so I was happy to finally be able to go. This year was their 14th annual festival, and I carpooled down with my friend Brent Ainsworth, who’s an editor and reporter with our local paper, the Marin I.J. There was a baker’s dozen of breweries there at the Fairfax Pavilion, a small old wooden structure ideal for the event.

Because it was the weekend before St.Patrick’s Day, green was the predominant choice of clothing for most festival attendees, such as these three young ladies, who were typical of the festival crowd. It was a cool venue, a good crowd and some tasty beers. What more could you ask for in a small town beer festival?

 

For more photos from this year’s Fairfax Brewfest, visit the photo gallery.
 

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Beware the Green Beer Marketing

March 14, 2009 By Jay Brooks

Every company, beer or otherwise, tries to figure how to tie their product into as many holidays as possible. Sales of certain goods will spike for just about every holiday, and nobody wants to be left out. Chocolate and flowers spike for Valentine’s Day; candy and costumes for Halloween; fireworks and picnic supplies for Independence Day; and on and on.

My favorite spoof of this idea isn’t even new, but is as relevant today as when it was first recorded in 1958. I’m talking about Stan Freberg’s Green Christmas, which spoofed the commercialization of Christmas during a time when most of us look back and long for that more simple, seemingly idyllic time. You can listen to it on YouTube, just ignore the video. It’s only about 7 minutes and well worth listening to. It’s as hilarious as it is poignant. Plus, you get to hear them sing “we wish you a Merry Christmas, we wish you a Merry Christmas, we wish you a Merry Christmas, and please buy our beer!” You could also read the transcript on My Merry Christmas.

Beer companies, of course, also do this, and they’re no more or less shameless than anyone else. My favorite example of this counter-intuitive marketing was when I was once sent a German-style stein, complete with metal cap, from Dos Equis! They were trying to market a Mexican beer for Oktoberfest. Well, next week is the Irish holiday, St. Patrick’s Day. And as the saying goes, on St. Patrick’s Day, everyone is a little Irish, and I imagine that extends to beer, as well.

So it’s no surprise that George Killian’s Irish Red would market themselves for St. Patrick’s Day, despite the fact they’re not even remotely Irish. They’re a Coors product. This year, they’ve set up a holiday website, Beware the Green Beer, encouraging people not make fools of themselves on March 17 by drinking green beer. And while I can’t fault their advice, the website features the following tagline. “St. Patrick’s Day calls for a better beer. Lift a glass of fine ruby red instead.” Again, the suggestion that drinking a “better beer” is sound, but I can’t agree with their conclusion that Killian’s is that better beer.
 

 

George Killian’s Irish Red. About as Irish as Dos Equis. And while I agree that people should most definitely avoid green beer in favor of better beer, having that message come from Coors via Killian’s is like being told to shun hamburgers in favor of Filet Mignon by McDonald’s.

 

Filed Under: Uncategorized Tagged With: Holidays

Beer Economics Trickling Down

March 14, 2009 By Jay Brooks

Beer writer Greg Kitsock had an interesting piece in the Washington Post recently, in which he tackled trickle-down economics as applied to the beer industry. It’s called Beer: Trickle-Down Economics and examines what’s going on with beer sales during the current recession, a topic I’ve been speculating on frequently myself. It’s worth a read.

 

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The Newly Formed North American Breweries

March 14, 2009 By Jay Brooks

KPS Capital Partners (KPS), which manages “a family of private equity limited partnerships with over $1.8 billion of committed capital,” created a new division called North American Breweries, Inc. (NAB). The new division, NAB, was formed to be the umbrella organization directing three new acquisitions by KPS; High Falls Brewing, Labatt USA and a perpetual license to sell Seagram’s Cooler Escapes and Seagram’s Smooth.

The sale of Labatt USA was mandated by the U.S. Department of Justice as a condition of approving InBev’s purchase of Anheuser-Busch last year. The financial terms were not disclosed, but apparently the DOJ has already approved the deal.

As far as I can tell, there’s no website set up yet for NAB, just this NAB page at the KPS website.

From the KPS press release:

Raquel Vargas Palmer, a Partner of KPS, said, “The Labatt USA acquisition completes the foundation of the North American Breweries platform. My partners and I are very pleased that Rich Lozyniak will serve as CEO of the new company, following two exceptional tenures with other KPS portfolio companies. We are confident that Rich and the North American Breweries management team will enhance the company’s value through acquisitions and many other exciting initiatives that drive organic growth of the company and its brands.”

And here’s how they describe their new entity:

About North American Breweries, Inc.

North American Breweries is a national platform for investments and growth in the beer and malt beverage industries. Formed in 2009, North American Breweries owns High Falls Brewing Company, one of the largest and oldest continually operating breweries in the United States, and is the exclusive marketer and seller of Labatt brand beer and Seagram’s Coolers in the United States. The company’s brands include the complete line of Labatt beers, including the flagship pilsner Labatt Blue and Labatt Blue Light; the Genesee line and the Dundee Ales & Lagers family, which includes the Original Honey Brown Lager; and Seagram’s Cooler Escapes and Seagram’s Smooth. It is also America’s exclusive distributor of several imports, including Steinlager from New Zealand, Toohey’s New from Australia, Thwaites from the U.K. and Imperial from Costa Rica; and a manufacturer of beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. North American Breweries is a portfolio company of KPS Capital Partners, LP.</blockquote

 

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