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Jay R. Brooks on Beer

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Beer In Ads #3401: Meibier

July 4, 2020 By Jay Brooks

Saturday’s ad is for Meibier, from probably the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Bierbrouwerij De Hoop, which was located in Budel, which is a village in the Dutch province of Noord Braban. The brewery was founded in 1870 by Gerardus Arts and is still owned by the same family today, although at some point they changed the name of the brewery tot Budelse Brouwerij. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3400: Your Smile … Is The Crown At Work!

July 3, 2020 By Jay Brooks

Friday’s ad is for Bink, from probably the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brouwerij Kerkom, which was located in Kerkom-bij-Sint-Truiden, usually just known more simply as Kerkom, which is in the south of the province of Limburg, Belgium. The brewery was founded in 1878 by Evarist Clerinx. The text at the top, “Uwen glimlach … is den kroon op onsch work!” Google translates as “Your smile … is the crown at work!” But I especially love the text at the bottom, “De ziel van vroeger met de smaak van nu,” which means “The soul of the past with the taste of today.” I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3399: Menelik Bier

July 2, 2020 By Jay Brooks

Thursday’s ad is for Menelik Bier, from probably the 1920s or a little later. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brouwerij Anglo-Belge, which was located in the East Flemish municipality of Zulte, Belgium. The brewery was founded in 1891 by Alfred Versele and Ernest Martens, but in 1979 was bought by the French group BSN, which then owned the Kronenbourg Brewery, who closed the brewery in 1989. The beer is named for Menelik I, who was “the first Solomonic Emperor of Ethiopia, [and] is traditionally believed to be the son of King Solomon of ancient Israel and Makeda, ancient Queen of Sheba. He is alleged to have ruled around 950 BC, according to traditional sources. Tradition credits him with bringing the Ark of the Covenant to Ethiopia, following a visit to Jerusalem to meet his father upon reaching adulthood.” The poster was created by Belgian artist J. D’Heedene.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, Ethiopia, History

Beer In Ads #3398: Out Of Curiosity, Taste …

July 1, 2020 By Jay Brooks

Tuesday’s ad is for Super Bavery, from around 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Bavery, which was located in Couillet a section of the Belgian town of Charleroi within the Walloon region in the Province of Hainaut. It was a municipality of its own before the merger of the municipalities in 1977. The brewery was founded in 1940 and was abandoned in 1979, with several other breweries taking over production of their brands. The text at the top, “Par curiosité goutez …,” Google translates as “Out of curiosity taste ….” The poster was created by Belgian artist A. Chave Peyer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3397: Timmermans Gueze & Kriek

June 30, 2020 By Jay Brooks

Tuesday’s ad is for De Vlaamsche Brouwerij, from the 1950s, probably. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Timmermans, which is located in Itterbeek, Belgium, which is a village in the province of Flemish Brabant. It was founded in 1702. I don’t know who the artist was that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3396: De Vlaamsche Brouwerij

June 29, 2020 By Jay Brooks

Monday’s ad is for De Vlaamsche Brouwerij, from around 1910. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for De Vlaamsche Brouwerij, which was located in Lauwe, Belgium, which is a small town in West Flanders, and part of the municipality of Menen. It was founded in 1897 and closed in 1975, and was also been called the “Vlaamsche Brewery” or ”Brewery Frik.” I don’t know who the artist was that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3395: Brasserie Le Lion Blanc

June 28, 2020 By Jay Brooks

Sunday’s ad is for Brasserie Le Lion Blanc, from the late 1800s, I believe. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Le Lion Blanc, which was located in Leuven, Belgium. It was founded in the 17th century, and I’m not sure when it closed or what happened to it. I don’t know who the artist was that created the poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3394: Brouwerij Tomsin

June 27, 2020 By Jay Brooks

Saturday’s ad is for Brouwerij Tomsin, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created Brouwerij Tomsin, which was located in Hoegaarden, a municipality in the province of Flemish Brabant, in Flanders, Belgium. I don’t know who the artist was that created the ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3393: Vandenheuvel Football

June 26, 2020 By Jay Brooks

Friday’s ad is for Brasserie Vandenheuvel, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. This poster depicts a football player after apparently winning a trophy but looking more admiringly at a glass of Ekla, although I don’t know who the artist was that created the ad, though it may be A.G. Roffel, who appears to have signed it on the side.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3392: Vandenheuvel Demobilisation

June 25, 2020 By Jay Brooks

Thursday’s ad is for Brasserie Vandenheuvel, from around 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. This poster depicts demobilization after World War I, although I don’t know who the artist was that created the ad, though it may be A.G. Roffel, who appears to have signed it on the side.

And below is a detail of the art.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

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