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Jay R. Brooks on Beer

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Beer In Ads #3409: Ekla, A Good One

July 14, 2020 By Jay Brooks

Tuesday’s ad is for Ekla, from probably the 1950s, or maybe early 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3408: Ekla On The Farm

July 13, 2020 By Jay Brooks

Monday’s ad is for Ekla, from maybe the 1950s, but I’m really not sure. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3407: Postel Abdij-Bier

July 12, 2020 By Jay Brooks

Sunday’s ad is for Postel Abdij-Bier, from maybe the 1930s to the 1950s, but I’m really not sure. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This brand is now part of the Affligem Brewery, and Affligem is located in a municipality located some 12 miles west-north-west of Brussels in the Belgian province of Flemish Brabant, in Flanders, Belgium. But the history, and when the sign was created, was different. “The name of the beer refers to the Abbey of Postel, located in Postel, a part of Mol. The Norbertine Postel already brewed beer in 1611. During the French Revolution, the canons were expelled from their monastery in 1797 and had to stop the brewing business necessity. After an absence of 50 years, the monks were able to return, but the brewing of beer was not restarted. It was not until 1953 that the Campina brewery in Dessel concluded an agreement with the Norbertines to produce the beer back and market it as an abbey beer. In 1988 the brewery was largely taken over by Brouwerij Alken-Maes. From then on, the Postel beers were produced by De Smedt Brewery in Opwijk. In 2000, this brewery was in turn taken over by Heineken.” I don’t know who the artist is who created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3406: Jespers & Boon Faro

July 11, 2020 By Jay Brooks

Saturday’s ad is for Jespers & Boon Faro, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This sign was created for Jespers & Boon, a lambic brewery located in Tervuren, which is a municipality in the province of Flemish Brabant, in Flanders, Belgium. They “produced Gueuze, Kriek, and Lambic,” and were also known as “Brasserie du Parc Royale.” I don’t know who the artist is who created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3405: Royal Hunt Stout

July 10, 2020 By Jay Brooks

Friday’s ad is for Royal Hunt Stout, from 1930. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. I wasn’t able to figure out what brewery this poster was created for other than every source seems to agree it was for a Belgian brewery. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3405: Brigitte Bardot For Real Ixelberg

July 9, 2020 By Jay Brooks

Thursday’s ad is for Real Ixelberg, from 1967. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie de Koekelberg, sort of, which was founded in 1886 in Koekelberg, which is one of the nineteen municipalities of the Brussels-Capital Region in Belgium. But in 1954, it merged with the Grandes Brasseries d’Ixelles, and the merged company was called Brasseries de Koekelberg et d’Ixelles, though it was generally referred to as Ixelberg in advertising to consumers. This poster was created by Belgian artist Rob Otten and features French actress Brigitte Bardot in one of her few commercial endorsements.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3405: Real Ixelberg

July 8, 2020 By Jay Brooks

Wednesday’s ad is for Real Ixelberg, from the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie de Koekelberg, sort of, which was founded in 1886 in Koekelberg, which is one of the nineteen municipalities of the Brussels-Capital Region in Belgium. But in 1954, it merged with the Grandes Brasseries d’Ixelles, and the merged company was called Brasseries de Koekelberg et d’Ixelles, though it was generally referred to as Ixelberg in advertising to consumers. This poster was created by Belgian artist Rob Otten.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3404: Biere de Mars

July 7, 2020 By Jay Brooks

Tuesday’s ad is for Biere de Mars, from who knows when, though it looks like the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. I have no clue who this poster was created for, there’s no brewery or other organization information on it. I also don’t know who created this poster, though it appears to be signed in the middle, it’s too small to make out the name. Also, what does playing cards have to do with the beer?

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3403: Fort-Op High Fermentation

July 6, 2020 By Jay Brooks

Monday’s ad is for Fort-Op, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brewery Meiresonne, or Brouwerij De Hoprank, which was located Landegem, which used to be part of the Belgian municipality of Nevele in the province of East Flanders, Belgium. The brewery was founded 1871 by August Meiresonne. When the Germans destroyed the brewery during their retreat in 1918, the brewery was rebuilt in Ghent. In 1964 it was acquired by Artois (later Interbrew then InBev), who demolished all traces of the brewery in 1985. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Sign Up Now For The Brookston Hitting Derby

July 6, 2020 By Jay Brooks

I confess I almost forgot about the shortened 60-game baseball season starting on Thursday. I’d set up the annual Brookston Hitting Derby, but promptly forgot about it again. We used to call it a Home Run Derby because to keep things simpler, we only counted those, but more recently I monkeyed with the scoring (because I generally can’t keep well enough alone) so while it’s still simpler than being in a full-blown fantasy baseball league, there are now more ways to get points. Still, we do it just for fun, and there are twenty spaces available if you want to play along, although we only need four to draft (one more now). But hurry up, the league will draft late tomorrow or Wednesday since the season starts on Thursday, so sign up today or tomorrow if you want to join.

In order to join the league, follow this link, and I think that’s all you have to do, other then follow the on-screen instructions. If that’s not right, or you’re having trouble, leave a comment below and a way to reach you. Otherwise, see you on the diamond.

Filed Under: Beers

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