Back in May I mentioned that Sapporo Breweries was “planning to brew a beer made from barley descended from seeds grown in space, specifically in the Russian section of the International Space Station two years ago.” Back then I wrote.
According to Reuters, Sapporo said in a statement. “By pursuing the infinite possibility that space has, we wish to present our customers with rich and enjoyable proposals to enjoy a new beer culture.” Sapporo will not sell the initial results, but instead will sample select consumers on the new space beer, which should be — ahem — launched this November. Working with Okayama University scientists, they will produce just over 166 gallons of beer (630 liters). I doubt anyone will be able to taste any difference, but I’d still like to be one of the lucky ones chosen to try it.
Well, it’s December now and still no sign of a tasting. But wait, there’s more news. Sapporo announced yesterday that in January the tasting will take place. According to Japan Today, “[a] total of 30 couples, who have been selected through a lottery, will be invited to the events at the company’s six plants from Hokkaido to Oita Prefecture.”
Presumably the barley she’s holding is the third-generation space barley they used in making the beer, named Sapporo Space Barley. The original plants were sent into space and grown in the International Space Station for five months.
Showing off the bottles at yesterday’s press conference.
Only 100 liters of the beer was made, far less than originally announced, and initial reports say — not surprisingly — that it tastes the same as any other beer.
My favorites quote from the press: From Technovelgy, “I’m guessing “out of this world” will be the most common response.” And from Dvice, “[u]ntil then we’ll stay tuned to see if the space grown beer microbes yield any gamma ray-like super powers.”
Hop Stoopid says
This is all wrong. And I thought it was about the taste. As a matter of fact, the entire press release is bizzare. And “rich and enjoyable proposals”? Well that just doesn’t make a whole lot of sense unless you were the marketing idiot who came up with it. O.K. maybe something was lost in the translation.
Not exactly a green beer as well. Imagine the spent fuel.
Drink local when you can