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Jay R. Brooks on Beer

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Beer In Ads #3352: Heineken’s Bierbrouwerij Maatschappij

May 16, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from the late 1800s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and unfortunately, this is the biggest image of it I could find. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3351: Heineken’s Bierbrouwerij Maatschappij HBM

May 15, 2020 By Jay Brooks

Friday’s ad is for Heineken, from the 1870s or 80s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster is for Heineken’s Bierbrouwerij Maatschappij, and is touting their “Handelsmerk” or trademark. The poster was created by Kunh & Benedictus, Lithographers of Rotterdam.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3349: Heineken’s The Haystack

May 13, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from around 1870. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster is for De Hooiberg, or The Haystack, and identifies it as Stoombier Brouwerij, Heineken & Co., Amsterdam, and it was created by Dutch artist Johan Conrad Greive.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3348: Heineken Couple

May 12, 2020 By Jay Brooks

Tuesday’s ad is for Bière de Vézelise, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3345: Heineken’s Bokbier Neon

May 9, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster, and unfortunately I could only find a small image of it.

Here’s a larger image I subsequently found, although it doesn’t have the writing in the foam.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3344: Heineken’s Bokbier

May 8, 2020 By Jay Brooks

Friday’s ad is for Heineken, from 1935. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Aart Bijl.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3343: Heineken’s Bokbier Balance

May 7, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from 1955. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Koen van Os.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3342: Heineken’s Bokbier Goat

May 6, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from the 1950s or 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This goat reminds of a stylized Aries for an astrology calendar. I’m not sure who created this poster, although there are initials in the corner, they’re just too small to make out.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3341: Heineken Bokbier Goat Party

May 5, 2020 By Jay Brooks

Tuesday’s ad is for Heineken, from the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3340: Heineken’s Bier At The 1928 Olympics

May 4, 2020 By Jay Brooks

Monday’s ad is for Heineken, from 1928. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.  It\\The poster commemorates the first skywriting advertising in The Netherlands, “carried out by the brave English skywriter commissioned by the Heineken’s Brewery. The first brewery in the world that uses this modern form of advertising.”  The text in the bottom, “het bier der olympiade,” Google translates as “the beer of the Olympics.” This poster was designed by Dutch commercial artist Willy van de Poll.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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