Wednesday’s ad is for Heineken, from around 1870. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. With the confetti and the lantern, it looks like the goat is here to party. This poster is for De Hooiberg, or The Haystack, and identifies it as Stoombier Brouwerij, Heineken & Co., Amsterdam, and it was created by Dutch artist Johan Conrad Greive.
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