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Jay R. Brooks on Beer

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Beer In Ads #3880: Freshness … That’s Hamm’s!

October 16, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from 1967. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features an unseen hand holding a glass of beer in front of an idyllic snow-capped lake, with the tagline: “Freshness … That’s Hamm’s!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3879: Time Out For A Golden Moment

October 15, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a trio of men sitting around a table outside and drinking beer, with the tagline: Time Out for a Golden Moment with Hamm’s Beer.”

And here’s a single page version of the same ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3878: A Beer Of Rare Individuality

October 14, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1940s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a bottle on a silver tray a lake scene in the background, and the tagline: “from the land of sky blue waters* America’s Most Refreshing Beer.” The asterisk leads to the bottom and this text: “*Minnesota — Land of 10,000 Lakes.” But my favorite bit is in the text where the describe the beer as being “of rare individuality,” whatever that means.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3877: Lake Fishing

October 13, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from the late 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a cans of beer hovering in midair with a POV shot of a person fishing on a lake, and the tagline: “When you drink Hamm’s Beer … it’s almost like being there … in the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3876: It’s Almost Like Being There

October 12, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from the late 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and two cans of beer resting on a carved log with a lake scene in the background, and the tagline: “When you drink Hamm’s Beer … it’s almost like being there … in the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3875: Hamms! Sunset Toast

October 11, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from 1959. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a toasting and clinking their glasses of beer with a sunset lake scene in the background, and the tagline: “Hamm’s! … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3874: Refreshment …

October 10, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from 1954. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a fanciful column of glasses of beer coming over a lake scene in the background, with the tagline: “Refreshment … from the land of sky blue waters!”

Here’s a slightly larger image of the left-hand side of the double truck ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3873: From The Land Of Sky Blue Waters

October 9, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from 1956. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer at sunset, with a lake scene for a background, with the tagline: “From the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3872: Cool Idea

October 8, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a can both melting in a large pile of snow, with a lake scene for a background, with the tagline: “Cool Idea … from the land of sky blue waters!”

I could only find this smaller image that wasn’t a reproduction sign:

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3871: Cool Refreshment

October 7, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a bottle both melting in a large ice cube, with a lake scene for a background, with the tagline: “Cool refreshment … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

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